MODULAR SOUNDS - PRESS PLAY 08 | TOKYO STORE
MODULAR SOUNDS - PRESS PLAY 08 | TOKYO STORE

MODULAR SOUNDS - PRESS PLAY 08 | TOKYO STORE

We’re all in such a trance with our infinite scroll, that I sometimes find myself wondering what the world would be like if we gave our other senses a chance to shine. I’m so busy eyeballing other people’s lifestyles that I rarely take the time to reflect on my own. It made me wonder whether the long-term implications of our digital addictions might impact our future physiology, so I decided to kickstart conversations with other women from the Studio Nicholson community – all of whom have built successful careers on an exemplary use of their own sensory faculties.

DO YOU THINK OUR ANCIENT, OLFACTORY SENSES HAVE BEEN ALTERED BY THE LIVES WE LEAD TODAY?

They are disguised and hidden by modern life. I think we don’t understand the difference between what’s real and beautiful, to what’s tenacious and invasive. I feel strongly about how the industry bombards the consumer with sweet smelling products that get rid of the inevitable bad odours of living at home; but also completely invade and take over anything that potentially could exude a smell of beauty – like the basil plant in the kitchen, the smell of books, a real bar of soap in the bathroom, the waft of blue ink as you write, the smell of leather shoes, the smell of your cashmere drying.

YOU’VE BEEN A FAN OF STUDIO NICHOLSON FOR SUCH A LONG TIME NOW. IS THERE A PARTICULAR BRAND YOU EXPERIENCE WHEN YOU WEAR THE CLOTHES FOR THE FIRST TIME?

Opening a package from you is always pure clothing heaven. I get taken straight back to my grandmother’s workstation with all her fabrics and the sewing chest stuffed with thread and needles. I’ve always been aware of the brand’s distinctive smell and if I think about my most recent items, I can definitely break it down in a scientific sense. Starting with the Vega Mac – I got a faint wisp of sandalwood molecule polysantol and then a soft white wood with milky undertone from the buttons. The SNJP Matsumoto hoodie had a slightly sweet rose with a coating of gentle musk.

MODULAR SOUNDS - PRESS PLAY 08 | TOKYO STORE
MODULAR SOUNDS - PRESS PLAY 08 | TOKYO STORE
"With everything I see,
I'm creating my own world."

Ultramarine, then, has always been great in clothes. This season, Studio Nicholson has dived deep into the blue, with Klein blue turtleneck tees, lambswool cardigans and cotton T-shirts providing an ideal tonal contrast to our deep, dark navys; it’s an easy way to add colour into everyday wardrobes withoute from